Unser Aufraggeber ist die deutsche Tochtergesellschaft eines Spezialpharmaunternehmens, das sich auf Onkologie und seltene Erkrankungen spezialisiert hat
The primary responsibilities are to optimize the market position by the development of a comprehensive marketing plan to deliver sales and marketing objectives, within agreed budget, through close collaboration and alignment with other business functions. To fully understand customer insights and understand how to build on this for the success of company in Oncology and rare diseases.
Development of the brand strategy
Lead the brand planning process for German products in line with responsibilities and in conjunction with key stakeholders.
Competitor analysis: interpret and disseminate competitor information.
Patient flow and customer decision making process: understand and appropriately leverage key decision-making points on the customer and patient journey. Identify and exploit appropriate marketing segments for responsible products.
Positioning: Localise key brand messages, brand differentiation, whilst retaining overall global marketing guidelines and direction.
Long term planning to identify market opportunities and short-term forecasting to inform supply.
Accurately monitor marketing spend and report to manager at monthly intervals.
Customers: Assist with planning and generation of customer insight in order to develop market understanding.
Attend workshops and congress as appropriate.
Sharing insight gained from internal and external sources.
Lead and coordinate on relevant Professional Relations activities Communicate effectively with the sales team on relevant information. Use observations and feedback to develop, support and deliver product training and selling tools to best fit local capabilities and opportunities.
Work with the National Sales Manager and Field Force to optimise effectiveness of Field Force and utility of marketing materials.
Assist with localisation and implementation of EU training framework.
Responsibility for product associated expenditure and budget. Separate detailed forecast and budget management, with strong rationale supporting the proposals, on a quarterly and yearly basis, ensuring ‘on-budget’ performance.
To ensure all activity is in compliance with company standards and the relevant country code of practice. Manages and track all materials through internal approval process.
Identify, contract and liaise with appropriate Vendors to deliver relevant marketing projects.
University degree level or equivalent (Scientific/Business)
Marketing experience Oncology/Rare Diseases
Proven track record in achieving sales and marketing goals
Campaign development from initiation to execution
At least one full cycle of the strategic and tactical planning process
Experience in managing branding, medical education and/or PR agencies
Have a good understanding of how to interpret market intelligence and datasets (e.g. IMS) and to evaluate. the effectiveness of the marketing intervention on the marketplace
Oncology/Rare disease therapy area experience is preferred
Excellent interpersonal skills with a track record of effectiveness as a cross-functional team player and project leader who gets results
Possess excellent organisational skills, good attention to detail and a strong sense of responsibility
ABPI examination pass or evidence of producing materials in line with ABPI regulations
Previous experience of managing the certification process for materials is essential
Previous experience of having worked in a small organisation is desirable
An individual who will thrive in a challenging and rapidly evolving internal environment
Must have excellent written and spoken English
Excellent communication skills written, oral and presentation
For further information please contact:
Kleen Linnebo & Partner Unternehmensberatung GbR
Tel. +49-(0) 6721-4000404
Mobil +49-(0) 160-3638635