Referenznummer: 20191882

Senior Brand Manager Oncology – Orphan Drugs – (m/f/d)


Unser Aufraggeber ist die deutsche Tochtergesellschaft eines Spezialpharmaunternehmens, das sich auf Onkologie und seltene Erkrankungen spezialisiert hat



The primary responsibilities are to optimize the market position by the development of a comprehensive marketing plan to deliver sales and marketing objectives, within agreed budget, through close collaboration and alignment with other business functions. To fully understand customer insights and understand how to build on this for the success of company in Oncology and rare diseases.


Development of the brand strategy

Lead the brand planning process for German products in line with responsibilities and in conjunction with key stakeholders.

Competitor analysis: interpret and disseminate competitor information.

Patient flow and customer decision making process: understand and appropriately leverage key decision-making points on the customer and patient journey. Identify and exploit appropriate marketing segments for responsible products.

Positioning: Localise key brand messages, brand differentiation, whilst retaining overall global marketing guidelines and direction.

Long term planning to identify market opportunities and short-term forecasting to inform supply.

Accurately monitor marketing spend and report to manager at monthly intervals.

Customers: Assist with planning and generation of customer insight in order to develop market understanding.

Attend workshops and congress as appropriate.

Sharing insight gained from internal and external sources.

Lead and coordinate on relevant Professional Relations activities Communicate effectively with the sales team on relevant information. Use observations and feedback to develop, support and deliver product training and selling tools to best fit local capabilities and opportunities.

Work with the National Sales Manager and Field Force to optimise effectiveness of Field Force and utility of marketing materials.

Assist with localisation and implementation of EU training framework.

Responsibility for product associated expenditure and budget. Separate detailed forecast and budget management, with strong rationale supporting the proposals, on a quarterly and yearly basis, ensuring ‘on-budget’ performance.

To ensure all activity is in compliance with company standards and the relevant country code of practice. Manages and track all materials through internal approval process.

Identify, contract and liaise with appropriate Vendors to deliver relevant marketing projects.


Professional Expertise

University degree level or equivalent (Scientific/Business)

Marketing experience Oncology/Rare Diseases

Proven track record in achieving sales and marketing goals

Campaign development from initiation to execution

At least one full cycle of the strategic and tactical planning process

Experience in managing branding, medical education and/or PR agencies

Have a good understanding of how to interpret market intelligence and datasets (e.g. IMS) and to evaluate. the effectiveness of the marketing intervention on the marketplace

Oncology/Rare disease therapy area experience is preferred

Excellent interpersonal skills with a track record of effectiveness as a cross-functional team player and project leader who gets results

Possess excellent organisational skills, good attention to detail and a strong sense of responsibility

ABPI examination pass or evidence of producing materials in line with ABPI regulations

Previous experience of managing the certification process for materials is essential

Previous experience of having worked in a small organisation is desirable

An individual who will thrive in a challenging and rapidly evolving internal environment

Must have excellent written and spoken English

Excellent communication skills written, oral and presentation

For further information please contact:

Sibylle Linnebo

Kleen Linnebo & Partner Unternehmensberatung GbR

Tel. +49-(0) 6721-4000404

Mobil +49-(0) 160-3638635